Play with others
Collaboration is the new competition. When we learn from each other we all win.
Do good work for good people
I work with people I like and whose work I respect.
Dig deep and wide
Get steeped in the world of the client and then step out into seemingly unrelated territory. That’s where the sweet spot lies.
Respect the creative process
Allow space for percolation, dreaming, and inspiration (a flower can't be forced to open).
Authentic stories are more resonant. Meaning matters.
Know the audience and speak to them intimately.
Make it distinctive
Unexpected solutions are more memorable. Comfortable solutions fade into background noise.
Create. Redefine. Iterate. Refine.
Embrace fear and failure
Nothing new has ever evolved from playing it safe.
No one wants to be sold. Artful solutions create brands people love.