Gather Round
34 Degrees Crisps

This integrated campaign spotlights how gatherings (big or small) bring together all the things hostesses love—the people, the food, and the moments where creativity shines. “Gather Round” showcases the kaleidoscope of 34 Degrees crackers—savory to sweet, naked or topped— the host who serves them, and the guests she entertains in life. Designed in collaboration with the team at Vermilion (Co-Art Direction - Karen Chin). Animation by Ohwhoa.

Campaign art direction & design

We commissioned Dutch illustrator Bodil Jane to create a cast of characters that might attend one of our hostesses gatherings. Their personalities are designed to match the flavors of the ingredients she might top her 34 Degrees Crisps.